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Acme Communications Logo

Acme Communications Case Study

The Situation

ACME COMMUNICATIONS, a television station group based in Santa Ana California, owns and operates stations in Albuquerque, NM, Dayton OH, Madison WI, Green Bay WI, and Knoxville, TN. Like all television station groups, ACME has been negatively affected by the economic downturn. ACME sought out the services of Essentials to (1) Benchmark top performing sales people and (2) Streamline hiring practices.

The Plan

The Result

Based on the results we’ve seen since implementing the system, we would not hire without it.”

 

 

– Doug Gealy, President and COO, ACME COMMUNICATIONS


Casino Pauma logo

Casino Pauma Case Study

Video Interview

The Situation


Casino Pauma, a small Indian Casino on the outskirts of San Diego, California was in need of a long-term competitive advantage for several reasons. Casino Pauma was experiencing increased competitive pressure from other area casinos including Harrah’s.

Perhaps even more pressing is the fact that the Casino Industry was down as much as 30%, year end 2008, according to some reports.

The Plan

Key Variables & Actionable Data

The Result

The success of this program has been unprecedented. In today’s economy our numbers are up, not down.

 

 

– Joseph Guiste, Director of Marketing, Casino Pauma


Cassano's Logo

Cassano’s Case Study

Video Interview

The Situation

Cassano’s is a successful regional pizza chain located in Dayton Ohio.  Since 1955, the family-owned company has been the local leader in the restaurant business by balancing tradition and innovation in the ever changing market environment.  In addition to owning and operating 32 restaurants, Cassano’s also operates a growing wholesale manufacturing division that distributes dough products nationally.

In late 2005, shortly after the Katrina disaster, Vic Cassano began to notice a downturn in various sectors of the US economy.  Although the restaurant business was steady, the real growth and opportunity lay within the manufacturing business.  In order to avoid the looming economic storm’s impact on the overall business health, Vic sensed it was time to act.

Cassano’s realized the need to build an aggressive growth plan that would leverage the strengths of the divisions, and the need to do it with the right players.  Cassano’s turned to Essentials to better understand the company’s core strengths and growth areas.  This initiative involved all levels of company staff and departments.

The Plan

Actionable Items

The Result

The use of the Essentials tools to “look under the hood” of our employee’s behaviors helped us in numerous ways, both strategically and operationally.  We were able to get a total view of the talent on our teams and now know just how to assign critical initiatives to make sure we succeed.  Without the help of Essentials, we would be playing a guessing game and learning through trial and error, which is extremely risky in this economy, if not deadly.

 

 

– Vic Cassano, President, Cassano’s


The Daily Buzz logo

The Daily Buzz Case Study

The Situation

The Daily Buzz (www.dailybuzz.tv) is a nationally syndicated television news show. Due to the intense competition in their industry, the Daily Buzz realized that if they wanted to secure a long term competitive advantage, they needed to better understand their viewers core motivators, which would then allow The Daily Buzz to develop programming that best served their audience.

The Plan

Key Variables & Actionable Items

As a result of our research, Daily Buzz segments were reduced from three minutes to two minutes. Viewer emails and after show chats were added to the program. Multiple cameras capture the action, and a brand that emphasized “irreverence, personality and fun” was emphasized.

The Result

Television shows receive Nielson Ratings on a daily basis. These ratings determine the show’s value to advertisers; the higher the rating, the higher the ad price. After implementing the action items from our research, The Daily Buzz received higher Nielson ratings in the last quarter of 2008, than at any other time in the show’s six-year history.

The (e3) is unlike anything I’ve ever seen. As a researcher, I was skeptical. This was very different, and I was locked into an antiquated way of thinking. Thank God we took a chance on something new.

 

 

– Sandi Gehring, VP & GM, The Daily Buzz